For years, Mila watched it happen at every family photo shoot.

A beautifully dressed child. A perfect outfit, chosen weeks in advance. And the moment the last photo was taken, off it came. Sometimes because the kids hated wearing it. Sometimes because it was simply too good for everyday life.

As a children's photographer, Mila had spent years capturing real moments. The giggles, the grass stains, the chaos. But the clothes? They were never quite right for the child wearing them.

That's where Yes Mila began.

Together with Rachel and Emma, three couples, seven kids, a bunch of pets, and a shared passion for making family life easier, Mila set out to create something different. Baby and kids clothing that children actually want to wear. Clothes that look beautiful in a photo and survive every adventure that comes after.

Yes Mila brings together European-inspired children's clothing designs and a nature-inspired colour palette, with styles for boys and girls from newborn to 8 years old. Every piece is crafted from soft, durable fabrics and designed to balance quality, comfort, and affordability.

The team behind Yes Mila also created Mocka, one of Australasia's most recognised home and lifestyle brands. That experience taught us what families in New Zealand and Australia really want: quality you can feel, styles that hold up season after season, and prices that don't make you wince.

Yes Mila is everything we wished existed when our own kids were small. From newborn essentials and baby onesies through to everyday outfits for toddlers and kids, every piece is made to be worn, loved, and passed on.

Join us in this adventure, where the answer is always Yes.

Yes Mila. Kidswear built by parents who get it.

Rachel, Emma & Mila